Sunday, September 13, 2020

Fiverr Case Study on Gig Economy - Sloan School of Management, MIT

Here is an article published in  2019. On Fiverr and Skills Provision based on Network Perspective. 


The Abstract:
Understanding the Skill Provision in Gig Economy from a Network Perspective: A Case Study of Fiverr 

KEMAN HUANG, Sloan School of Management, Massachusetts Institute of Technology, USA JINHUI YAO, School of Electrical and Information Engineering, University of Sydney, Australia MING YIN, Department of Computer Science, Purdue University, USA 

The recent emergence of gig economy facilitates the exchange of skilled labor by allowing workers to showcase and sell their skills to a global market. Despite the recent effort on thoroughly examining who workers in gig economy are and what their experience in gig economy are like, our knowledge on how exactly workers provide their skills in gig economy, and how worker’s strategies of providing and expanding skills relate to their success in gig economy is still lacking. In this paper, we conduct a case study on a prominent gig economy platform, Fiverr.com, to better understand the provision of skills on it through large-scale, data-driven analysis. In particular, we propose the concept of “skill space” from a network perspective to characterize the relationship between different skills by measuring how frequently workers provide different skills together. Through our analysis, we reveal interesting patterns in worker’s provision of skills on Fiverr. We then show how these patterns change over time and differ across subgroups of workers with different characteristics. In addition, we find that providing a set of skills that are highly-related with each other correlates with a better overall performance in gig economy, and when workers expand their skillsets, expanding to a new skill that is highly-related to the existing skills takes less time and is associated with better performance on the new skill. We conclude by discussing the implications of our findings for gig economy workers and platform in general. 

CCS Concepts: • Human-centered computing → Human computer interaction (HCI); Collaborative and social computing; 
Additional Key Words and Phrases: Gig economy; Skill Space; Skill Provision; Skill Expansion; Skill Relatedness

One of the Results.


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