The Deliveroo

While searching for materials on Gig workers, I come across Deliveroo. Interesting innovation. More importantly, it is the consumers changing profile that necessitates the structural changes. However, I do feel the Sales Maximizing Strategy is akin to Prophet Muhammad's business strategy. 

An Excerpt:

"Virtual restaurants will help Deliveroo to achieve 4 radical goals:

Hyper-personalized food—produced by Deliveroo
Lower price of food (by 50%)
Create a daily use case for consumers
Greater margin due to supply chain savings and automation"

https://www.forbes.com/sites/douglasbell/2019/08/26/deliveroos-virtual-restaurant-model-will-eat-the-food-service-industry-as-amazon-piles-in-to-fund-us-expansion/#1c74b13c5e89