An excerpt from an article in the Washington Post:
"Never mind the invisible hand. Over the coming weeks the world will be united by the visible boot. Billions of people will watch the World Cup in Qatar (in 2018, some 3.5 billion people, more than half the world’s adults, watched a portion of the tournament, and more than a billion watched some part of the final). And rivers of money will be spent to persuade those fans to consume various brands of fizzy drinks and glutinous burgers in the name of athletic prowess."
Image source: Dezeen
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