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Excerpt:
"Adjacent to TikTok is Instagram Reels –Facebook’s very obvious approach at leveling the playing field. Albeit a bit clunky in its earliest moments, in the blink of an eye Reels feels much more organic and exciting. And while that excitement does translate to more usage, views, and engagement, TikTok is still well out in front of the short-form video race. Yet, with shopping features coming to Reels in the near future, e-commerce could be the leg-up Reels needs to keep pace. Shorts will almost undoubtedly need to host a similar feature if they hope to pull attention from its contemporaries."
Source: Planoly
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