Dispute on geographic origin of trademark. The full story here.
Excerpt:
“This is a huge victory for common sense and for hard-working manufacturers and dairy farmers,” Krysta Harden, U.S. Dairy Export Council president and CEO, said in a statement shared by the National Milk Producers Federation. “When a word is used by multiple companies in multiple stores and restaurants every day for years, as gruyere has been, that word is generic, and no one owns the exclusive right to use it. We are gratified that Judge Ellis saw this straightforward situation so clearly and upheld the USPTO Trademark Trial and Appeal Board’s finding that gruyere is an established generic term.”
Image credit - La Gruyere, Switzerland
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