You will love this article, especially if you run you own business. Farsighted review.
Excerpt:
"Investment implications could include, according to BofA:
Consumer-driven sustainable activism could lead to risks for “harmful” sectors like fast fashion
Increasing focus on Asia-Pacific, which accounts for 37% of Gen Z income; that’s set to rise to 41% by 2040
Voice technology could allow better access to e-commerce to individuals with limited literacy skills as voice assistants are launched in more languages
The airline and travel industry could be affected by sustainability concerns as “flight shaming” becomes more prevalent
Alcohol and tobacco companies will need to increasingly focus on products seen as healthier -- such as beverages with lower sugar and alcohol contents, or heating rather than burning tobacco.
And in case this isn’t forward-thinking enough for you, BofA notes that the next to come along is Gen C: The Covid generation.
“It is the generation that will have only ever known problem solving through fiscal stimulus and free government money potentially paving the way for universal basic income and health-care access,” the strategists said. “Gen C will be unable to live without tech in every aspect of their lives” and “their avatars will protest virtually in the online Total Reality world with their friends on the latest cultural movement.”
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