Minimum Viable Product (MVP)

"The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”

Eric Ries

Example of MVP Statement

Virgin Airlines is one of the largest British airlines operating internationally that was established, and is owned, by Richard Branson. What was the minimum viable product for Virgin Airlines? It was just one route and one plane flying between Gatwick and Newark.

Example of Sketches

More information here.